Hold onto your wallets ladies, there's new smart jewelry coming this winter straight from the runway. I'll be honest, I've been waiting for this to happen for a little while. I've been watching and blogging about the insanely fast rise of smart jewelry since the summer (read about it here and here) and am so excited for the Intel and Opening Ceremony collab launching this winter (literally, just in time for the holidays).
Photo: Dazed and Confused Magazine
Announced Wednesday, this bracelet is the new thing. Dazed photographer, Collier Schorr shot the campaign featuring Kirsten Owen and Ajak Deng and finally high fashion meets technology. But the question remains, what makes this version of smart jewelry different from the others and is it worth it?
Photo: Dazed and Confused Magazine
Photo: Intel and Opening Ceremony
Photo: Intel and Opening Ceremony
There's no doubt about the stunning, sleek look of this bracelet with it's semi-precious stones, snakeskin texture and curved touch screen display (that's right, ladies). It really makes you rethink the point of your smart phone and other smart accessories you may own. According to Dazed, Intel and Opening Ceremony haven't really said a whole lot about what this bracelet actually does, but maybe this will be a pre-order now and worry about that later kind of a thing. Intel's VP and GM for Business Development and Strategy, Aysegul Ildeniz told Fast Company that it's basically a beautiful high fashion bracelet that connects women with their friends, co-workers, loved ones, etc. so they won't have to use their phone. So basically, it's like Ringly but a bracelet, right? Wrong. It's more (sorry Ringly, you're still amazing). Due to the fact that it has a touch screen, it will display (and maybe vibrate) notifications and basic health monitoring functions (it's not a fitness or health band), has 3G radio and might have it's own apps. A rep also told Fast Company that the price point is under $1,000 maybe closer to $500. Although these bracelets won't be available until December at Barney's and select Opening Ceremony locations, they'll appear on the runway tomorrow at NYFW so keep a look out.
With all of that in mind, let's have a look at other tech that paved the way for this amazing collab and who the competition is, really.
Photo: Tory Burch
Fashion designers are really jumping on the smart accessory trend and transforming technology from a cool accessory to a normal everyday needed accessory that not only looks great but also is an everyday item that will connect with your cell phone (or maybe replace it in the near future). In this case Tory Burch teamed up with Fitbit to give us a well designed, fitness tracker that tracks not only your fitness but sleep as well.
Photo: Google and Net-A-Porter
Photo: Net-A-Porter
Back in 2013, Google came out with Google Glass glasses that are actually still in beta form and took some serious hits based on their $1500 price point and what most fashionistas called "ugly" design. Well, last June Diane von Furstenberg collaborated with Google to design some fashion forward designs for this tech wonder. NBC also stated that Google partnered with Oakley and Ray-Ban as well.
Let's face it, smart jewelry and tech in general is forcing itself into our lives in a big way. From fashion designers to entrepreneurs, there is a lot of tech out there at varying price points and designs. There's something out there for everyone (now that fashion designers are on board) from more simple, universal jewelry designs such as with Cuff, to high fashion designs from the latest Intel/Opening Ceremony collab. Basically, if you're willing to fork over the cash, you can look stylish and get messages from your boss straight from your jewelry, almost.
xx
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